After completing high school, I started at TU/e with a clear sense of what I wanted. I was looking for a career where I could be creative, work across different topics and eventually start something of my own. In the beginning I did not know much about industrial design, nor did I know what to expect. However, it quickly became clear to me that I needed to follow my own development path during this study. This led me to set up three core goals that evolved over the years:

1. Finding my Professional Identity and Vision to communicate who I am as a designer

2. Specializing in the expertise areas of Business & Entrepreneurship | Creativity & Aesthetics

3. Starting my own design studio | Studio Dribb

Defining my professional identity took time and a lot of exploration. Throughout my bachelor’s I moved across different squads (Games and Play, Vitality, and Artifice) not by accident, but because I wanted to expose myself to as many design contexts as possible before narrowing down. Across these very different squads and projects, I kept finding myself drawn to the same underlying challenge: How do you help people engage meaningfully with topics that feel complex or abstract? My Final Bachelor Project in the Artifice squad was my first answers to a part of this challenge by designing an educational toolkit that helps 8^th grade students get introduced to AI.

During my master’s my thinking genuinely changed. Starting out, I was still oriented around making complex topics clear and understandable. But somewhere along the way, that started to feel like the wrong ambition. Why resolve complexity when it can be the thing that draws people in? Ambiguity, curiosity and aesthetics became less like side considerations and more like the basis of my work. Studio Dribb and the Ambiguity-Driven Design methodology grew out of that realization. Courses like A Designerly Perspective on IoT and Creativity and Aesthetics of Data and AI sharpened this further. They gave me the skills and frameworks for thinking about interaction and intelligent systems as expressive rather than purely functional. Value-Based Leadership in Business Innovation helped me zoom out and think about how this work lands in the real world, organizationally and societally. What emerged from all of this was a design position I could stand behind. Engaging with complexity through ambiguity and aesthetics, rather than trying to dissolve it.