Short/Mid-term goals:

My next step is to pursue an EngD (Engineering Doctorate) at Eindhoven University of Technology, allowing me to gain hands-on, industry-embedded experience while continuing to develop my design approach. This path enables me to bridge academic thinking and real-world application, testing how Ambiguity Driven Design can operate within practical and organizational contexts. In parallel, I will continue building Studio Dribb as an independent practice, developing a strong and recognizable body of work.

Long-term goals:

My long-term goal is to grow Studio Dribb into an independent design studio operating at the intersection of design, technology and critical reflection. Rather than focusing on conventional product design or purely commercial outcomes, I aim to create experiential artifacts and installations that challenge how people perceive and interact with complex systems like AI. Ultimately, I want my work to influence both industry and academia by offering alternative approaches to designing for intelligence, shifting the focus from efficiency and clarity toward engagement, interpretation and meaning-making.