Short-term goals:

I aim to further develop and validate my Final Master Project by refining the Ambiguity Driven Design (ADD) methodology and translating it into a coherent family of experiential artifacts whilst working for the Designing with Intelligence research cluster. A key focus is strengthening the connection between theory (e.g., aesthetics of intelligence) and tangible interaction, ensuring that abstract concepts can be experienced rather than explained. In parallel, I want to deepen my technical and material exploration with interactive technologies such as sensors, light and AI to create more refined and intentional interactions. At the same time, I am working toward positioning Studio Dribb as a clear and recognizable design practice, exploring how my work can exist in real-world contexts like exhibitions and collaborations.

Mid-term goals:

My next step is to pursue an EngD (Engineering Doctorate) at Eindhoven University of Technology, allowing me to gain hands-on, industry-embedded experience while continuing to develop my design approach. This path enables me to bridge academic thinking and real-world application, testing how Ambiguity Driven Design can operate within practical and organizational contexts. In parallel, I will continue building Studio Dribb as an independent practice, developing a strong and recognizable body of work. A key ambition is to present my work at platforms such as the Dutch Design Week, not just as a showcase, but as a way to engage audiences in new ways of experiencing intelligent systems.

Long-term goals:

My long-term goal is to grow Studio Dribb into an independent design studio operating at the intersection of design, technology and critical reflection. Rather than focusing on conventional product design or purely commercial outcomes, I aim to create experiential artifacts and installations that challenge how people perceive and interact with complex systems like AI. Ultimately, I want my work to influence both industry and academia by offering alternative approaches to designing for intelligence, shifting the focus from efficiency and clarity toward engagement, interpretation and meaning-making.